How beauty brands drive consumer loyalty and value

Years of change and uncertainty have significantly impacted how beauty consumers shop. Similarly, beauty brands have been forced to pivot in response to economic and supply issues.

The good news is that creating new and better retail experiences through personalization and brand–consumer relationships is empowering brands to shape improved narratives for the shoppers that love them. As customers become more invested in their experiences with evolving brands, beauty advertisers and retailers that value consumer expectations are earning renewed spend and loyalty.

Download this report from Inmar Intelligence to learn:

How to overcome the impact of budget-tightening in the beauty space
How to build a strong personalization strategy to engage discerning shoppers more effectively
Which values are the most important to beauty shoppers
Why transparency is a priority in messaging