How beauty and fashion brands are responding to the changing path to purchase

In the wake of a year in which people were forced to change the way they shop, fashion and beauty brands had to adapt to new customer behaviors and demands. In 2021 and beyond, brands will need to further follow the trends shaping purchase decisions. They’ll need to have systems in place to accommodate in-store, online and hybrid shopping preferences.

Join Stacy Mackler, global strategic communications executive and former vice president of public relations & communications at Lancôme, and Scott Lux, senior vice president of customer experience and operations at NOWwith, on September 29 at 1 p.m. ET to learn about trends in consumer behavior, how brands are adapting, and what recent analysis of millions of online conversations reveals about responses to advertising campaigns.

Talkwalker’s industry report on state of fashion and beauty and where it’s headed next
Social media trends that will help brands understand customers and drive sales
How the retail customer experience is evolving
Tactics and tools brands are using to adapt to changing customer needs