How apparel brands are using AI sizing solutions to increase conversion, reduce returns and boost CX

The returns process usually results in lost sales for many brands, especially when it comes to clothing. Fashion brands know that returns can be significantly reduced, and AI sizing technology is empowering shoppers to feel more confident in what clothing items will fit them when purchasing online — and it can also be a powerful in-store fitting aid. In addition to reducing returns, AI sizing solutions can empower brands to improve supply chains, create better products, personalize the shopper journey and build a dedicated community of brand advocates.

Any apparel brand looking to remain competitive, increase revenue and create operational efficiencies across their organization should look to leverage AI effectively. Forward-thinking brands implementing AI technology can deliver increasingly accurate sizing recommendations to their shoppers, boosting conversion, reducing returns and building customer loyalty.

Download Bold Metric’s new guide to learn:

How AI solutions can optimize sizing across e-commerce and in-store retailers
How brands can use AI to bridge online and in-store activations when it comes to apparel fit and sizing
Why fixing fit and improving sizing is essential for increasing conversion, reducing returns and offering a personalized experience