How AI is solving apparel sizing and fit challenges for brands and retailers

As consumers grapple with inconsistent sizing across retailers — and often brands themselves — they’re turning to tactics such as bracketing. This is the name given to the oft-used tactic of purchasing the same item in multiple sizes with the plan to return the ones that don’t fit.

And bracketing is perpetuating a new norm — brands offering free returns.

However, using the bedroom as the changing room means apparel returns now account for some $260 billion of costs to brands globally every year. It’s a phenomenon brands must address. One approach is leveraging AI fit technology. With technology at their fingertips, apparel brands are solving fit-related issues both they and their customers face — increasing buyer confidence, reducing the need for bracketing and ultimately improving customer experiences.

Download Bold Metrics’ new guide to learn:

How current fit “standards” have come to be and the ways they’ve contributed to consumer frustration
How apparel brands and retailers can use AI-powered fit and sizing tools beyond offering size recommendations
The ways this technology has improved return rates for brands such as Men’s Wearhouse
How currently available AI fit tools stack up with customer adoption and scalability