Online apparel shopping study: Millennial and Gen Z trends in 2019

Shoppers today are becoming more and more acclimated to purchasing apparel online. With Millennials and Gen Z leading the bulk of this movement — possessing a collective purchasing power of over $200 billion — it’s clear that brands will have to adjust their strategies to appeal to this demographic.

These are customers who expect free shipping, live and shop on their mobile device and are likely to consider purchasing from unfamiliar brands. In order to attract more shoppers and grow their businesses, brands will need to gain as much insight into these consumers as they can.

In this guide you will learn:

  • How consumer ages buy clothing online, how those numbers have changed in the past two years and what effect it has on your business
  • The top clothing categories for shoppers, including insights into how consumer age and larger trends play a part
  • The apparel websites Millennial and Gen Z consumers favor, and the site features they appreciate most

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