The evolution of brand partnerships

Influencer marketing is no longer the gimmicky gamble it used to be. In the past several years, brands have become savvy to the power that digital influencers hold, utilizing their following to capture the millennial market. But what happens when an influencer’s following cannot be verified, or when brands become worried about the uncertainty of their ROI?

Fortunately, performance marketing networks are here to facilitate long-lasting partnerships, beneficial to both brands and influencers alike.

In this guide you will learn:

• How performance marketing networks create incentives for influencers to promote products and services
• How cross-device tracking technology can integrate with performance marketing networks
• Valuable real-world case study examples that show the benefits of performance marketing network
• How performance marketing networks specifically work with FTC guidelines

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