AI tools are helping apparel brands offer perfect fits ahead of the holiday season

Relying on heavily discounted products to drive sales only offers a short-term boost for brands but diminishes brand value and erodes margins at the same time. To stand out from the competition, especially during the holiday season, apparel brands need tactics that drive sales while improving customer experience, preserving margin and enriching the brand experience.

By implementing a focused fit strategy, brands can capitalize on the personalization so highly valued by consumers. Advanced AI fit technology is guiding customers toward the right size, increasing conversion rates and average order values, reducing returns and enhancing customer satisfaction — ultimately building long-term brand loyalty.

Download Bold Metrics’ new guide to learn:

How to choose the best AI fit solution
How to use fit data to increase profits and decrease returns during the holidays and beyond
The benefits of using the right AI fit solution