Opening Remarks

Inside Lalo’s Product and Channel Expansion Strategy

Join us for an exclusive deep dive into the world of Lalo, the innovative company that has revolutionized the way families shop for their children’s essentials. In this session, discover how Lalo has strategically expanded its product offerings beyond their initial flagship item, ensuring a comprehensive and seamless shopping experience for modern parents. Explore the meticulous process that Lalo follows to identify new product categories, design and develop innovative solutions, and maintain their commitment to quality and functionality.

One size does not fit all: The power of optimized returns for diverse business goals

When it comes to e-commerce returns, merchants face increasing volume and costs. At the same time, business goals differ across markets, sectors and industries. Some teams are tasked with retaining revenue, others saving costs or driving customer lifetime value/loyalty. And some must hit the mark on all three. There is no one-size-fits-all solution, but returns and how they are handled can be crafted into bespoke strategies that help merchants reach their unique goals. In this session, David Sobie, co-founder of Happy Returns, unpacks how an optimized returns strategy unlocks a range of business goals — from revenue retention to customer lifetime value — and why flexibility is critical.

Optimizing the Online Customer Experience: A 360-Degree Approach

Online customer experience is a crucial aspect of retail in today’s digital age. When customers shop online, they expect a seamless and hassle-free experience that makes it easy to find the products they need and complete their purchases. In this session, one brand exec will walk us through their 360-degree approach to their customers’ experience by discussing best practices for optimizing the online customer experience, as well as strategies for addressing varying pain points or areas for improvement for brands.

Driving Customer Loyalty in a Competitive Digital Marketplace

In a highly competitive digital marketplace, now more than ever, it’s important for brands to drive customer loyalty. The importance of providing exceptional customer service, building a strong brand identity, and creating a seamless omnichannel shopping experience is of the utmost importance. In this session, one retail executive will discuss their strategies for incentivizing repeat business, such as loyalty programs, exclusive offers, and personalized recommendations.

Closing Remarks