search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Campus
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Member Exclusive

Video: Deepica Mutyala, Teni Panosian and Claudia Sulewski on leveraging their social followings to build brands

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Editors
Apr 18, 2024

At Glossy’s Beauty Pop event hosted in Los Angeles last month, Live Tinted founder Deepica Mutyala, Monday Born founder Teni Panosian and Cyklar founder Claudia Sulewski discussed their respective experiences of leaping from influencer to founder and adjusting to life as the leader of a brand. Each has leveraged their personal brand and following to build a thriving business, but not without facing challenges at every growth stage.

In this panel discussion, Mutyala, Panosian and Sulewski break down their career journeys and offer advice for emerging beauty entrepreneurs.

Click below for the full conversation.

Related reads
  • Beauty Briefing
    Beauty Briefing: Would you buy a $775 fragrance sight unseen? 
  • The Culture Effect
    Victoria’s Secret leverages fashion show to promote beauty expansion and first-ever skin-care partnership
  • Glossy Pop Newsletter
    Why brands are turning your favorite beauty products into fashion accessories
Latest Stories
  • Fashion
    As tariffs hit its supply chain, Veja refocuses on growth
  • Beauty Briefing
    Beauty Briefing: Would you buy a $775 fragrance sight unseen? 
  • Member Exclusive
    Glossy+ Research 2026 Creator Marketing Index: A brand guide to effective social media campaigns
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.