search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Our best offer: Get a year of Glossy+ for 35% less. Ends May 29.

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Our best offer: Get a year of Glossy+ for 35% less. Ends May 29.

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Member Exclusive

Video: Deepica Mutyala, Teni Panosian and Claudia Sulewski on leveraging their social followings to build brands

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Editors
Apr 18, 2024

At Glossy’s Beauty Pop event hosted in Los Angeles last month, Live Tinted founder Deepica Mutyala, Monday Born founder Teni Panosian and Cyklar founder Claudia Sulewski discussed their respective experiences of leaping from influencer to founder and adjusting to life as the leader of a brand. Each has leveraged their personal brand and following to build a thriving business, but not without facing challenges at every growth stage.

In this panel discussion, Mutyala, Panosian and Sulewski break down their career journeys and offer advice for emerging beauty entrepreneurs.

Click below for the full conversation.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Glossy Pop Newsletter
    From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing
  • Earnings
    E.l.f. Beauty is lowering prices in response to unit sales decline, offloading Keys Soulcare brand
  • The Glossy Beauty Podcast
    L’Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
Latest Stories
  • Sponsored
    Unpacked: How loyalty programs power lifecycle marketing strategies
  • Glossy Pop Newsletter
    From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing
  • Luxury Briefing: Ralph Lauren and LuxExperience turn to AI for styling, search and high-value shoppers 
    Member Exclusive
    Luxury Briefing: Ralph Lauren and LuxExperience turn to AI for styling, search and high-value shoppers 
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.