search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Beauty

Modiface grows capabilities with Google’s Vertex AI

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Priya Rao
May 18, 2021
Modiface

On Tuesday, Google Cloud announced the wider availability of Vertex AI, a managed machine learning platform that allows outside companies to accelerate their own AI models. L’Oréal’s ModiFace has already begun working with Google’s Vertex AI to improve its own machine learning model by providing the beauty tech tool more data points to be more realistic for users, said Jeff Houghton, chief operating officer at ModiFace. Houghton said this capability is ripe for the moment, considering how much consumer behavior has changed around virtual try-on.

“[When we] originally launched these types of [AI or AR] products, it was for marketing or fun. People came to play with them to show their friends or to share on social media,” he said. “With the onset of Covid, we’ve certainly seen an acceleration in the number of users that we get to our services and websites. People want the experiences they were having in-store, in their home. While in-store experiences will continue to be very important, they can be enriched with beauty-tech services.” Houghton said that Vertex AI will be layered onto ModiFace’s own machine learnings from its offices.

Ulta Beauty is one example of a retailer leaning heavily on virtual try-on in-store. Kecia Steelman, Ulta Beauty chief store operations officer, previously said that the usage of its technology increased by 1,200% in 2020. The retailer has had over 171 million try-on sessions through its Glam Lab virtual try-on app during Covid-19.

Houghton said ModiFace has new products launching for L’Oréal’s brands in the coming year, and he is just as confident about AR and AI for skin care as he is for makeup. “The faces we had on our sites a decade ago weren’t as realistic or fast as they are today. Consumers don’t just want gamification anymore. They want to see themselves as accurate as possible [in order] to make a purchase,” he said.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Beauty
    Lessons on influence from Glossy Pop NYC: ‘Be a creator first, founder second’
  • Earnings
    Puig reports double-digit growth in niche fragrance, gears up for Charlotte Tilbury launch on Amazon
  • The Culture Effect
    From novels to nonfiction, why beauty execs are publishing books
Latest Stories
  • Member Exclusive
    Fashion Briefing: At New York Fashion Week, intimate and small-scale shows are gaining in popularity
  • The Glossy Fashion Podcast
    Glossy Podcast: Kicking off New York Fashion Week with a look at what’s to come this week
  • Fashion Week
    At NYFW, Alexander Wang to preview ‘meaningful’ new venture, AI-driven designs
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.