My Body Care Routine: Act+Acre founder Helen Reavey’s secrets to thick, full hair For this week’s body-care conversation, Glossy sat down with Helen Reavey, celebrity trichologist, hairstylist and founder of 6-year-old clean hair-care brand Act+Acre. Reavey has worked for more than 15 years as a stylist for some of the biggest names, including Harry Styles, Sarah Snook and Hillary Clinton, and she's cemented herself as a...
With new Chance ad campaign and game, Chanel targets Gen Z Appropriately titled "The new Chance campaign," the 30-second video is a colorful and playful ad for one of Chanel's most iconic fragrance collections. Chanel has also released an accompanying mobile app game.
These viral magnetic lashes are gaining traction as an ‘it’ beauty item We're only a few weeks into the new year, but a new beauty product has already taken over TikTok's For You page: Wosado's magnetic eyelashes.
How Macy’s is using personalization to retain customers Under leadership of Bennett Fox-Glassman, Macy's svp of customer journey, the retailer is dedicating more resources to better understanding consumer behavior, in order to increase brand loyalty and ultimately drive sales.
California Naturals founder Shelby Wild: In mass retailers, ‘the focus is on clean’ In July 2023, Wild unveiled California Naturals, a clean hair-care brand that launched direct-to-consumer and with exclusive distribution at Target. Compared to her previous hair-care brand, Playa, she's taking a different approach to hair care.
Ashley Tisdale on transitioning from actress to wellness brand founder Being Frenshe has had its fair share of TikTok virality due to the success of its hero products, the Body Serum Sticks, which have magnesium on the ingredient list. And in June, the brand won two Self Healthy Beauty Awards for its body lotion and body oil. Tisdale credits Being...
Valentine’s Day gifts that will impress any guy, according to experts The increase in Valentine's Day spending can be attributed to a number of reasons, including shoppers buying gifts for more than just their romantic partners. Social media and strategic brand marketing have also been factors. On TikTok, the hashtag #valentinesdaygift has 2.7 billion views, while #valentinesdaygiftsforhim has 92.7 million views...
My Body Care Routine: Megababe’s Katie Sturino on the products that unlocked her confidence For this week’s body-care conversation, Glossy sat down with Katie Sturino (@katiesturino; 806,000 Instagram followers), body acceptance influencer, author of "Body Talk" and founder of 7-year-old clean body-care brand Megababe. On Wednesday, Megababe announced the launch of its latest product, Bidet Bar, a dermatologist-approved cleansing bar for areas under the belt. According to...
These are the best products to kick off 2024, according to TikTok This year, many have taken to social platforms like TikTok to reveal what they're prioritizing for the year. But according to Larry Milstein, co-founder of creative communications agency PRZM, these "lists" look a bit different than in years past.