With more financial support from organizations such as the CFDA and platforms such as TikTok allowing designers to showcase their work, we've been exposed to more AAPI-owned brands catering to every type of consumer. Here are four to consider supporting this month.

When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023.

To kick off Skin Cancer Awareness Month, skin-care brand EltaMD has expanded its UV Clear and UV Daily collections to include Deep Tint iterations of the bestselling products.

Black-owned luxury and "clean" skin-care brand Novara launched at Nordstrom on Wednesday, intentionally timed to the start of Mental Health Awareness Month.

Earth Month may be over, but eco-friendly and sustainable shopping is here to stay. According to shopping platform Klarna, consumers are purchasing more "trend-immune" items to help alleviate wasteful wardrobe churn over time. Aligned with Earth Day in April, Klarna released its Untrend Report, featuring the top items shoppers have...

Every Wednesday on LinkedIn, the Glossy team hosts the Beauty Debrief, breaking down the buzziest topics in the beauty industry. This week, West Coast correspondent Lexy Lebsack, international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff looked back on April's biggest headlines. Those included the pending TikTok ban and news surrounding beauty...

After a $6 million round of Series A funding in February, Perelel has built upon its bestselling Conception Support Pack with the launch of Fertility+ Support, an antioxidant boost for those in the early stages of their fertility journey.

From the TikTok-viral Tower28 to the cult-favorite Tatcha, these AAPI-owned brands are worth supporting this month and beyond.

For 7-year-old body-care brand Billie, which was acquired for $310 million by personal care company Edgewell in 2021, the body-care surge couldn't have come at a better time.