Unpacked: How agentic AI is reshaping the consumer journey This Unpacked guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the...
Unpacked: Why brands and retailers like Sephora and Adidas are merging loyalty and promotions Discover why brands are adopting a unified incentives marketing strategy to boost loyalty, reduce discounting and drive long-term growth.