Shapermint’s growth strategy is based on two key components: aggressive digital marketing to build community among shapewear enthusiasts online, and efforts to study customer behavior and preferences expressed in interviews, surveys and reviews.

The pandemic prompted Harry Rosen to accelerate its digital transformation plans, implementing changes in mere months that normally would have taken the company years to pull off. Central to this vision was migrating the one-on-one client-adviser relationship out of the store and moving it to text and web-based interactions.

The new checkout experience, the product of a partnership with fintech startup Bolt, will be rolled out on Forever 21's e-commerce site this week. It will eventually make its way to all of ABG's brands, and act as a foundation for a cross-brand loyalty program that will launch in the...

While Walmart's acquisition tear may yield questions as to whether the e-commerce brands will inevitably be swallowed up by the larger behemoth, keeping Bonobos separate from Walmart serves two key objectives: It lets Bonobos benefit from Walmart's scale and resources, and it allows Walmart to learn about how digitally native...

Target is using a proprietary app called Studio Connect to let designers get real-time feedback from customers. It's an attempt at co-creation, where designers can make products and tweak them according to ongoing customer feedback. Target is taking that approach up a notch with a data-driven approach to choose customer...