As fashion evolves at an increasingly rapid pace, brands are finding new ways to leverage data to stay competitive and meet customer needs. From market research and trend analysis to product development and customer feedback on fit and comfort, brands have a bevy of data sources to stay up-to-date with...

Fashion brands are increasingly using data to inform decisions throughout the design process, leveraging consumer insights and market trends, sales and inventory data, predictive analytics and more to personalize designs and optimize size, fit and fabrication. The challenge for many designers and brands is navigating this wealth of data to...

With the acceleration of e-commerce, it has become more important than ever for fashion brands to ensure they are bringing inventory to retail that is the right fit, style and size — giving consumers peace of mind and confidence as they gravitate to personalized online shopping experiences. This is especially...