Asmita Gaikwad, content manager, Skeepers The most awaited time of the year for retailers and consumers alike — Black Friday and Cyber Monday — is fast approaching. Both are now pivotal events in the retail world, marking the beginning of the holiday shopping frenzy.  User-generated content has emerged as a...

Sponsored by Skeepers The modern consumer is not a puzzle; their wants and needs are easier to identify than ever. Put simply, consumers want brands to be genuine, relatable and authentic. The daily choices shoppers make are often influenced by understanding what others — people to whom they relate — are...