Six ways creativity can reignite growth for beauty brands in 2026 Michele Gauthier, vp, production, Americas, Shutterstock StudiosIn an industry built on transformation, beauty brands are facing one of their biggest reinventions yet. Costs are rising, consumer attention is fractured and once-reliable formulas for growth are losing traction.Shutterstock’s 2025 Creative Impact Report shows global marketing spend is up 33% since 2023,...
From AI slop to hybrid ad strategy: What brands need to know about using generative AI Michele Gauthier, vp, production – Americas, Shutterstock Studios Drew Weigel, vp, head of production innovation, Shutterstock Studios As the beauty industry continues to evolve, brands are under increasing pressure to innovate while maintaining their audience’s trust. Generative AI has emerged as a powerful tool for ideation, content creation and campaign...