Many digitally-native brands use their e-commerce platforms to encourage customer contributions to social causes, especially if social impact is ingrained in their brand DNA. Data shows the events of 2020 have accelerated the trend, with brands increasingly incorporating cause marketing into their business operations. According to research conducted by DTC...
At first glance, the threats faced by brands in 2020 — however existential — may not seem to bear mentioning alongside the life-and-death struggles encountered by individuals. It was, of course, people stricken with a new disease that struggled to survive, to keep their families and friends safe and to...
For many brands, e-commerce and charity are now inextricably linked. That’s especially true for those with a customer base that is inherently socially conscious — for instance, brands focused on sustainability or wellness. Brands in those sectors often facilitate charitable donations directly through their e-commerce platforms — and it’s not...
