Rose Murray, senior content editor, ScayleIn light of the recent global tariff turmoil and the resulting economic uncertainty, customer loyalty is more fragile than ever. According to Scayle’s 2025 shopper survey, shoppers are gravitating towards a higher level of cost consciousness. As a result, 36% of U.S. consumers admit they would...

E-commerce once promised faster fulfillment, frictionless checkouts and hyper-personalization on a global scale, however, rising customer expectations, operational complexities and technical inefficiencies have made delivering seamless experiences harder than ever. And if creating engaging e-commerce experiences is difficult for retailers, customers will suffer an unpleasant shopping experience, too. Changing shopper...