Good Housekeeping is the latest publisher to tap the wellness trend Hearst’s Good Housekeeping is the latest player to tap the wellness trend for innovation. On Jan. 24, Good Housekeeping it's debiting the Good Housekeeping Institute Wellness Lab, a new facility to test wellness innovations, products and fitness programs, in partnership with Elysium Health.
How Aveeno is tackling the hair-care category Johnson & Johnson’s Aveeno is refocusing on hair care. This month, the 73-year-old brand, known for its solutions-oriented skin-care products for eczema, dermatitis and sunburn, introduced a revamped, 25-item assortment of shampoos, conditioners, hair masks and styling products. The relaunch was nearly two years in the making and follows Johnson...
Thrive Market goes after personal care Online retailer Thrive Market is the latest company to go after the personal care category. This month, Thrive Market, which debuted in 2014 and offers natural and organic food and products at reduced prices through a yearly membership model, launched an 11-piece proprietary collection of shampoos, conditioners, body lotions and...
Skin-care brand True Botanicals refocuses on direct sales Nontoxic and efficacious skin-care brand True Botanicals is going back to its direct-to-consumer roots.
New marketplace Storr lets influencers become the retailer On Jan.16, Storr invites consumers to directly shop from friends, family and influencers versus third-party retailers via individual storesfronts on its mobile app.
Bloomingdale’s updates the in-store beauty experience with technology, cross-selling experiences and events As the relevance of department store flagships continue to be questioned, with Lord & Taylor’s recent closing of its Fifth Avenue store and Henri Bendel shuttering its New York location and 22 other outposts this month, Bloomingdale’s is betting on its 59th Street flagship through beauty.
L’Oreal’s Seed Phytonutrients links with Sephora to double down on clean hair care L’Oreal-incubated sustainable beauty brand Seed Phytonutrients is betting on hair care as the wellness and clean trends pick up in the category. On Jan. 11, Seed Phytonutrients expands its current hair-care assortment, compromised of a single cleansing shampoo and two conditioners, to include four new collections of three products each...
Japanese beauty brand Tatcha is finally investing in influencers When Tatcha Beauty’s founder and chief treasure hunter Vicky Tsai launched her geisha-inspired luxury brand in 2009, influencer marketing had not yet replaced traditional advertising channels. In the decade since the brand's debut, Tatcha has never played in the paid influencer economy, but it's is ready to dip its toe...
West Elm is the latest retailer to dip into the beauty category Home decor retailer West Elm is betting on beauty with its new private label line, West Elm Water Street, debuting on Jan. 9 at its 100 stores and on WestElm.com.