Inside Ipsy’s new ‘Discover Yourself’ marketing push Ipsy clocked in $500 million in revenue last year, and is currently the largest beauty subscription company and the No. 2 ranked subscription business overall after Dollar Shave Club.
Why Shiseido was the right choice for Drunk Elephant This week, we look at the Shiseido-Drunk Elephant acquisition news.
Supplement company The Nue Co. redirects advertising spend to out-of-home campaigns Beginning October 7, The Nue Co. is posting questions about mental health -- such as "Are you here right now, or somewhere else?" and "How are you, really?" -- in its latest guerrilla out-of-home campaign in Los Angeles and New York.
E.l.f. continues to best the mass beauty category On Friday, E.l.f. is unveiling its first Tik Tok campaign and brand page (presently E.l.f. has no brand page but an #elfcosmetics hashtage over 3.5 million viewsfollowed by a collaboration with Bangladeshi-American, plus sized and Muslim influencer Nabela Noor exclusively for Ulta Beauty on October 6.
Neiman Marcus debuts clean beauty assortment Neiman Marcus debuted its Clean Beauty Shop online and across its fleet of 43 stores. Though the company began its interest in the clean category when it debuted its Trending Beauty assortment in late 2017, this its first full-blown play to message clean beauty to its affluent shoppers.
The company behind Facetune goes after beauty influencers and small businesses On Wednesday, Lightricks, the parent company of FaceTune, unveiled its suite of BoostApps called StoryBoost, PosterBoost and VideoBoost for budding fashion and beauty brands and influencers, which includes both photo and video editing support from the Lightricks team, but also copywriting capabilities.
The Everything Elixir: CBD is everywhere CBD has become an another-level cure-all for every possible ailment one could face.
Desperately seeking zen: The age of anxiety is making wellness a generational obsession While wellness was once associated with affluence and elitism in the vein of Gwyneth Paltrow’s Goop, the category’s expansion has fueled the market to be valued at $4.2 trillion presently. For its part, the Global Wellness Institute only tracks 10 sectors within the larger landscape including healthy eating, the spa...
Birchbox CEO Katia Beauchamp: People love samples so much, they’ll even pay for them This week, beauty editor Priya Rao sits down with Katia Beauchamp, CEO and co-founder of Birchbox, the company that sends monthly packages with a few samples of beauty products -- after that, it's up to the user to determine whether they want to take their relationship with this or that...