“We have to go back to the basics, which is to satisfy the consumer and have a strong point of view for our brands. You need to create a long-term relationship and not a purely transactional, short-term relationship,” said Marc Rey.

On January 3, the company announced changes to its existing representative base by allowing brand ambassadors to sell across its three direct sales offerings: beauty brand Ever, accessory line Keep Collective and its its namesake fashion brand Stella & Dot. Prior to this change, Stella & Dot's ambassadors signed up...

It appears that clean makeup's time has finally arrived. Lawless Beauty is one of many clean makeup brands with ambitious plans for 2020. RMS Beauty will debut three clean makeup exclusives in Sephora stores in the first quarter of next year, as will Aether Beauty.

Historically, the beauty industry has been lauded as a recession-proof sector, given that shoppers could still afford cosmetics even when they couldn’t afford more lavish purchases like cars or homes. But the often-cited lipstick index, coined by The Estée Lauder Companies chairman emeritus Leonard Lauder, is an unclear marker today.

Though conglomerates like L'Occitane, Shiseido Group and Unilever turned to Elemis, Drunk Elephant and Tatcha to fill out prestige gaps within their portfolios, another set of CPG firms weren't interested in luxury positioning or sexy packaging this year. Instead, SC Johnson, Beiersdorf and Colgate-Palmolive favored a more practical kind of...

At the end of October, Dyson unveiled its Dyson Demo Store Beauty Lab in Seoul. Unlike traditional Dyson Demo Stores that include hair styling appointments and opportunities for prospective customers to try the Supersonic and Airwrap products, the Korea experiment is meant to serve as a research lab for Dyson's...

Revlon’s push to rid itself of its portfolio segment makes a fair amount of sense. But the bigger question is: What is the status of Revlon’s most iconic brand Revlon?

Feals, which is DTC-only and launched in March, was seeped in data even before debuting its now hero wellness tincture. In July 2018, Todd, Iwanchuk and Scheibling created a proof-of-concept brand called Vitalife, which sold CBD in all forms, including tinctures and gelcaps for all customers types -- pets, too...

The Amazon holdouts in beauty have been well documented, but does that really matter anymore? Whether or not beauty companies want Amazon to account for the majority of their annual sales, more and more recognize the platform is integral for search, as well as ratings and reviews.