Across the beauty industry, brands' top-line sales have been hit hard by social distancing orders and subsequent store closures, as well as by slower consumer demand driven by unemployment and economic uncertainty. Though beauty brands across all segments are reckoning with a new normal, luxury lines with extremely high, premium...

Most U.S. companies are going week on five of maintaining social distancing guidelines and physical retail closures; thus, they have moved from tactical triage to longer term strategies to emphasize business survival. For beauty, wellness and fitness businesses with salon, spa or boutique workout environments, the pivot to digital has...

As another 6.6 million Americans filed for unemployment benefits last week, people are getting more creative with their side hustles -- namely social selling gigs.

When Drunk Elephant and Tatcha were acquired last year by Shiseido and Unilever, respectively, it was widely-assumed that the U.S. Sephora exclusive brands would go wider in retail distribution (Tatcha is also sold via QVC). Fellow Shiseido lines like its namesake brand and Bare Minerals are found in many department...

Following its mid-March announcement to close its 1,254 U.S. stores (but still continuing to pay its store associates), Ulta disclosed on late Thursday that it was temporarily furloughing its associate support as of April 19. Ulta would not state the number of employees that would be affected by the furlough,...

With growing attention on exclusive or made-for-retailer lines, beauty brand incubators -- once satisfied to stay behind the scenes -- were primed for their moment in the spotlight.

What is so attractive about the Payroll Protection Program is that it offers eight weeks of relief for employee salaries, rents, mortgage payments and insurance, provided that companies don't lay off or furlough employees or slash payroll. However, as beauty, wellness and personal care brands get more serious about their...

LVMH may have been the first conglomerate to respond to the Covid-19 pandemic with hand sanitizer, on March 15, but a bevy of other beauty-minded businesses have followed suit, including L’Oréal, Estée Lauder Companies and Coty. Indie beauty brands, too, are responding to the call to action.

Beauty service companies and beauty PR firms reported lay offs and furloughs as cost cutting measures last week, and those same tactics were now trickling to bigger retailers like Macy's and Neiman Marcus. Beauty and wellness brands, of all sizes, now are faced with a new set of priorities primarily...