Why beauty sampling online is worth the cost for brands In-stores beauty testers may be long gone, but brands are experiencing newfound interest from customers online. Thus, the pressure for companies to figure out their digital sampling programs is greater than ever.
Ulta and Sephora bet on the original purveyors of the clean beauty movement As health and safety precautions are top of mind for the conscious consumer, the industry's biggest retailers are leaning on clean beauty's original pioneers.
The Black funding gap As companies across all industries are faced with the systemic racism ingrained in their cultures, changing retail assortments, proposing more diverse hiring practices, and hiring influencers who are Black or persons of color only begin to scratch the surface, in terms of solving this much bigger problem. Simply put, more...
Carol’s Daughter founder Lisa Price on the path to true diversity, equality and inclusivity Lisa Price, founder of Carol's Daughter, joined Glossy for an Instagram Live on Friday to share her experience as a beauty entrepreneur and Black woman in America. During the conversation, she how her perspective has evolved since the public killing of George Floyd and subsequent national protests, what it was...
Are online reviews the way to unlock product discovery digitally? Product payoff, texture, scent and color matching matter to all customers and to all categories even as store environments have changed. But in tandem with shopping moving online, product reviews have become all the more important.
Systemic racism challenges beauty’s ethos of authenticity and transparency The Pull Up For Change campaign launched just last Wednesday on Instagram, and already it is challenging two of the beauty industry's supposed tenets: authenticity and transparency.
What is beauty conglomerates’ responsibility to black customers? As all types of consumer companies show unprecedented outward support for the Black Lives Matter movement, the burden on beauty conglomerates, especially those that have capitalized on black brands, is big.
Black beauty businesses demand partners to step up As companies show unprecedented outward support for the Black Lives Matter movement after the murder of George Floyd in Minneapolis last week, Black founders and for-black businesses plan to chart a new path forward. While Black businesses can not end racial inequality or police brutality alone, they can lead by...
The beauty industry stakes a claim on gaming As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. It was only a matter of time before...