Despite makeup sales continuing to slide -- with sales down 52% year-over-year in the second quarter, to $869 million, per NPD Group -- clean color brands are proving their resilience. Today, eight-month-old clean beauty brand Saie announced a seed funding round led by Unilever Ventures. Other participants are avid clean...

While the expectation is that deal diligence and closing could take anywhere from three to 12 months longer in the current economic climate, many relationships are benefitting from longer vetting periods. Firms have to prove their value in this Covid-19 marathon, while brands have to show they're equipped to weather...

When Schmidt's Naturals co-founder Michael Cammarata left Unilever to join cannabis company Neptune Wellness Solutions last year, like many presidents and CEOS in today's climate, he couldn't have imagined what 2020 would bring. "It's probably the worst time to be a CEO of a publicly traded company," said Cammarata, half-joking.

The wave of support for Black-founded beauty and wellness brands has come from every facet of the industry. Retailers like Sephora and Credo have signed up for the 15% Pledge, which guarantees at least 15% of their shelf space to Black-owned brands, and investors are beginning to recognize their part...

The coronavirus pandemic has forced new, digitally-native beauty and wellness brands to rethink the original tenets of the DTC model.

As companies across the board prioritize e-commerce in a coronavirus landscape, some beauty brands aren't giving up on brick-and-mortar.

Despite venture capital and private equity firms being called out for the part they play in perpetuating inequity and inequality, there are signs change is coming. Soon-to-be-launched, Black-owned beauty brand Topicals is one company bucking the odds.

A growing segment of small batch manufacturers are trying to satisfy emerging and indie beauty brands.

With in-store testers becoming a relic in the new normal, beauty brands and retailers are in search of creative ways to get products -- especially new launches – into customers’ hands. Since the health crisis began, the pressure has been put on product sampling.