As cosmetic aesthetic companies are facing increased competition from newcomers -- in both branding and price -- established players like Allergan and Galderma are updating their playbooks.

Though trick-or-treating and large-scale parties are arguably cancelled due to Covid-19, beauty brands are still making Halloween happen. Masstige brands Milani and BH Cosmetics, who have never created special Halloween collections before, are venturing headfirst into the holiday despite the pandemic. Major retailer partners have been inked  -- Walmart for...

As beauty sampling and testers remain halted in brick-and-mortar stores, companies are getting creative with how they get their products in the hands of prospective customers.

When Covid-19 hit the U.S. in March, Ipsy, like all beauty companies, had to rethink its year ahead. But CEO Marcelo Camberos said he hoped these larger economic and consumer changes would allow Ipsy, best known for its subscription Glam Bags, to become "a bigger part of members' lives." "In...

On October 16, Revlon launched its first brand awareness-focused TikTok challenge, called #DoItBold, with influencers including like Loren Gray, Abby Roberts and Micah Couwenhoven. While Revlon has toyed with TikTok over the last year with challenges like #SlickUpYourLook in November 2019, past iterations have been tied to new launches or...

Ho has been with Financo for over 16 years, and is often credited as the woman shaping many of the most talked about deals in the beauty industry. Tatcha selling to Unilever? Drunk Elephant selling to Shiseido? Ho, who leads Financo’s global beauty and personal care practice, was the banker...

Like Peloton and Mirror, Obé, which launched in March 2018, bet on the concept that pricey, boutique fitness could be done at home. But Obé has been intent on not being a victim of Zoom fatigue in an ongoing Covid-19 environment.

Though coronavirus has spurred a number of beauty brands to consider selling on Amazon, and eventually onboard, a subset of clean brands are launching on the platform on their own terms -- meaning once-a-season discounts and rejiggered processes to increase sustainability efforts. Yes, that's even amid Covid-19 and a holiday...

Made in partnership with actress Kristen Bell, the launch offering includes a CBD body butter, a CBD coconut melt and a bath bomb that are priced between $15-$30. Aimed toward millennial moms, the Happy Dance products are strategically priced lower than Lord Jones' hero line that is sold on its...