On Wednesday, December 2, the company is launching a livestreaming content studio in its new store located in Venice, California. Through this hybrid studio-store experience, Beautycounter will be showcasing makeup and skin-care tutorials, as well as advocacy-focused talks in its livestreams. Unlike other video streams, which only feature one person,...

Unlike companies that have leaned on marketplaces such as Amazon, or platforms like Twitch or Instagram to offer a Tmall-like brand experience, Ulta sees the value of offering a tailored digital experience to its brands and customers within its own ecosystem (i.e. its app, website and social channels).

Thanks to the burgeoning acne positivity movement, a slew of newer brands like Rosen Skincare, Topicals, Starface and Bubble have come to market in an attempt to challenge legacy players with less prescriptive standards. But as indie brands see gains in the teen acne space, the overall category has slowed....

Of course, more inclusive foundation and concealer shade ranges have continued to be the standard since Fenty Beauty came to market in 2017, with debuts still rolling out like Credo's Exa, which launched in August. But some beauty companies, like Ilia Beauty, have recognized that inclusive launches have to have...

For the better part of eight months, the salon industry has had to rethink the viability of in-person hair services such as cutting and color, versus DIY options customers can do themselves. But some companies have bet that at-home treatments are here to stay -- even for the most elaborate...

For the better part of the year, the retailer has been in search of DIY experts to serve as its SallyCrew, a group a of stylists and influencers who will serve as ambassadors for the company. On Tuesday, Sally Beauty revealed its four-person crew made up of Asea Gilmore, a...

In E.l.f.'s second quarter fiscal 2021 results, announced Wednesday, net sales for the quarter increased 7% to $72.4 million year-over-year, which Chairman and CEO Tarang Amin credited to digital gains, as well as growth internationally and in existing channels.

As health and wellness take more prominent positioning in the beauty industry, Marcia Kilgore's Beauty Pie is rounding out its assortment with supplements. On November 4, Beauty Pie will be launching five ingestible products in the U.K.: a collagen powder, a daily multivitamin, a Vitamin D3 capsule, a "Supergut" supplement...

Days after a scathing report about the dangerous effects of formaldehyde in keratin treatments, beauty brands are recognizing they have to be much further ahead of the FDA's regulation over cosmetic ingredients to win over the customer.