As e-commerce continues be prioritized throughout beauty, Anastasia Beverly Hills is betting on a new brow app. The app is based on founder and CEO Anastasia Soare’s patented golden ratio shaping method, which informs one's eyebrow shape based on thirds. The brow app has six key features: a face and brow...

Despite the pandemic pushing into 2021, Ulta Beauty is making a bigger splash in New York City. On Friday, the retailer is opening its second NYC flagship, in Herald Square, with a grand opening planned for March 5.

As startup beauty brands and newly minted founders emerge almost daily, it's easy to forget that some companies are not made overnight. Take, for instance, makeup artist-turned-founder Danessa Myricks, who has been building her authority in beauty for more than two decades. After a layoff from a publishing company, Myricks...

On Tuesday, ELC upped its 2017 29% stake in Deciem to 76%, valuing the company at $2.2 billion. In three years, Estée Lauder Companies plans to buy the rest of Deciem at a to-be-determined valuation. In 2020, Deciem, which is the parent company of The Ordinary, Niod and Hif, nearly...

On Monday, the 3-year-old brand debuted its Fresh Start Cleanser and Fresh Start Moisturizer for $16 and $18, respectively. The items will first be available in travel size, as well gift sets, before the brand releases full-size products on its e-commerce site and at partners like Neiman Marcus. The line...

Today, the beauty brand debuts its Benefit Lash Factory to support the launch of its new They're Real! Magnet mascara. Upon entering the website with their email addresses and country, invited worldwide consumers and influencers will be welcomed to the Lash Factory's "earth's core" -- a nod to the mascara's magnetic...

When Tata Harper launched her namesake skin-care brand over a decade ago, she was one of the first beauty pioneers who decided that all-natural formulations and luxury were not mutually exclusive. 

This week, I look at how men are discovering grooming products.

After seeing a wider swath of consumer interest following the wave of support for Black-founded and -owned brands in 2020, Curls has signed on with 12 new, international retailers. Beyond expanding distribution, Curls is also launching a new division of the company to debut its Hardest Working skincare-meets-haircare collection.