As emerging beauty brands continue to use digital buzz to steal market share and shelf space, heritage brands are finding ways to stay on the offensive. For L'Oréal Paris's part, connection to customers, digital innovation and evolved marketing strategies are the key areas that the brand is focusing on, one...

After 20 years in big beauty, with stints at L'Oréal and Procter & Gamble, Waldencast founder and CEO Michel Brousset set out to start over -- with an eye on the future. When Brousset, who was most recently group president of L’Oréal's consumer products division in North America, launched Waldencast...

To date, VMG has realized many of its beauty and wellness investments, including Drunk Elephant which sold to Shiseido for $845 million in 2019. That is something that Robin Tsai, a general partner who spearheads the company's beauty and wellness practice, said founders recognize. "We have sold the most businesses of...

Like celebrities, bloggers and influencers before them, podcast hosts are hoping to put their stamp on the beauty category. On April 7, Lauryn Bosstick of The Skinny Confidential podcast will debut her Skinny Confidential-branded product line. The first offering will include a Hot Mess ice roller and Ice Queen face...

On April 1, 15 lash styles of LoveSeen's greater assortment will be available on Goop.com. This marks LoveSeen's first retail partnership. It's also the first time Goop has carried fake eyelashes on its site. For its part, Goop has been bulking up its merchandising with DTC-first brands like jewelry line...

This week, I'm looking at the various ways brands are approaching Gen Z. For the original youth-focused Clinique, it's through digital channels, and for newcomer Rare Beauty, it's via a retro zine. Also, a breakdown of the pandemic's impact on women.

"[The strategy is] really to focus on our hero products. Because first and foremost, these products are absolutely loved," said Jane Hertzmark Hudis, executive group president of the Estée Lauder Companies, on the most recent episode of the Glossy Beauty Podcast. "They will drive the greatest amount of recruitment, which...

Target has been fine-tuning its beauty strategy for some time with emerging brands and its own clean ingredient standard, but its upcoming relationship with Ulta changes the game for beauty retailers and brands alike.

This week, I take a closer look at the SPAC craze and revisit newer entrants in beauty social selling