Author

Priya Rao

  • NOV 16, 2018

    Inside Equinox's updated beauty and wellness merchandising strategy

    Equinox is looking to expand its beauty and wellness presence. This week, the luxury fitness gym debuted its first-ever Holiday Gift Giving Suite, which features product collaborations from beauty and wellness brands like Uma Oils, Starskin and Welleco, among others. This expanded beauty and wellness merchandising assortment is Equinox’s first sold products in their gyms since debuting Kiehl’s skin-, body- and hair-care items for sale and in locker rooms in 2009.

  • NOV 15, 2018

    Squarespace caters to DTC brands with new subscription feature

    As the move to owning the customer relationship becomes more important, thanks to the wave of direct-to-consumer brands, website building platform Squarespace is responding accordingly. On Thursday, Squarespace is launching a subscription model service to further entice companies to use its site functionality. Beauty and fashion companies are already early adopters.

  • NOV 15, 2018

    Revlon chief creative officer Linda Wells: 'Big companies have big business and a lot of money, but there is an alternative way to start a beauty company'

    Since former Allure editor-in-chief Linda Wells landed at Revlon as chief content officer in February 2017, she has been busy. Not only has she renovated all consumer touchpoints, like packaging and the digital and social presences of the heritage company’s portfolio of brands (such as Elizabeth Arden, Almay and Revlon), but she also launched Flesh Beauty.

  • NOV 14, 2018

    Maybelline embraces the drop model and experiential installations for latest launch

    It's has a been big year of change for Maybelline. In the last 11 months, the 103-year-old heritage brand has moved out of the drugstore aisle and played more with experiential events. In step, Maybelline has tested limited-edition product drops versus relying on seasonal merchandising assortments and marketing playbooks to match. On Wednesday, Maybelline is attempting to bridge those strategies together with its latest product push: the New York City Mini Palette x Color Factory eyeshadow palette that ties back to the Color Factory installation in Soho, launched in August 2018 with Maybelline as the sole beauty sponsor.  

  • NOV 13, 2018

    The Heyday guide to growing an experiential beauty company

    On the heels of their latest funding announcement, Heyday co-founders Adam Ross and Michael Pollak discuss their growth strategy for the next 18 to 24 months and their continued plans to redefine the self-care industry sans physical product.

  • NOV 12, 2018

    Harper’s Bazaar ups beauty focus with video-driven Bazaar Beauty Week

    Hearst’s Harper’s Bazaar has seen an uptick in its video programming and business, specifically in the beauty category. The title is responding accordingly: On Monday, Harper’s Bazaar will debut its first-ever "Bazaar Beauty Week," featuring curated video content series.

  • NOV 09, 2018

    Estee Lauder hosts an external hackathon to innovate around technology

    Fresh of the heels of Estee Lauder Companies debuting its Long Island City Technology Hub earlier this month, the beauty giant is hosting its first-ever hackthon Friday and Saturday to innovate around technology among its beauty brands.

  • NOV 08, 2018

    Kora Organics founder Miranda Kerr: 'The clean movement is a double-edged sword'

    In our inaugural episode of the Glossy Beauty Podcast, Kerr discussed how she made the move from a model to a CEO, why she only recently decided to scale Kora Organics internationally, and what it means to have integrity as the beauty and wellness industries become more intertwined. Below are excerpts from the conversation, edited for clarity.

  • NOV 06, 2018

    Coming soon: The Glossy Beauty Podcast

    We are thrilled to share with you our latest project: the Glossy Beauty Podcast. Each 30-minute, weekly episode, which will be hosted by beauty editor Priya Rao, and will feature candid conversations from changemakers like Miranda Kerr, founder and CEO of Kora Organics; Revlon Chief Content Officer and Flesh Beauty founder Linda Wells; and Carol Hamilton, who is spearheading beauty acquisitions at L’Oréal. Each of our guests will discuss how today’s trends are shaping the future of beauty and wellness.

  • NOV 06, 2018

    Dollar Shave Club is moving into fragrance

    Direct-to-consumer brand Dollar Shave Club is expanding its men’s grooming reach. After launching in 2011 exclusively with razor and razor blade monthly membership kits, the company has dabbled in other product categories like its Superba line for oral care needs, launched in 2017, and a shower wash collection called Wanderer in 2016. On November 6, Dollar Shave Club, which was recently acquired by Unilever for $1 billion, moves into fragrance.

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