Glossy+ Research: 5 charts on the state of retail media Brands are boosting their retail media spending as networks drive sales and customer growth, according to new Glossy+ research.
How events fuel Ulta’s retail strategy, from ‘Wicked’ collaborations to Cécred Sundays Paul Loux, Ulta's vp of store design and experiences, discusses how the company is looking to add more discovery and experiences to its stores as it grows its footprint domestically and abroad.
Why brands like Blueland and Faherty are turning to sustainability activists for collaborations Faherty and Blueland recently did product collaborations with an environmental activist and a popular Instagram forager, respectively. These brands say these types of partnerships drive both credibility and sales.
How brands are implementing new technology while keeping human connection in mind As brands look to capitalize on artificial intelligence and new data tools, transparency with employees is key to successful implementation.
How brands like Swarovski & Fleet Feet are using data to expand their store fleets Scaling a retail footprint is a growth strategy for many brands, but it requires careful research and planning.
As payments platforms pitch more services, some brands fear too many options In conversations with Modern Retail, some brands questioned the value of having too many buy now, pay later-style options on their checkout, wondering if it would look too cluttered and scare away the shopper.
Why Tampon Tribe’s Jennifer Eden is aiming for sustainability at scale About half of Tampon Tribe's sales are business-to-business, putting its clean period care products in places like hotels and corporate campuses. Jennifer Eden spoke with Modern Retail at the eTail West conference in Palm Springs about the tampon brand's focus on sustainability.
Brands are mulling the UGC versus influencers conundrum Some brands are more interested in making user-generated content part of their video strategy rather than influencer marketing.
At eTail West, DTC brands are thinking about AI, product drops & growth strategies AI personalization, product drops and wholesale expansion were some top-of-mind strategies at this year's eTail.
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