Glossy+ Research: Instagram beats TikTok as brands’ main platform for driving conversions Glossy and Modern Retail’s Q1 2023 survey finds that 42% of brands and retailers see Instagram as the top social platform for conversions.
Alpha-male ‘bromeopathy’ is getting more support from mainstream wellness brands "Bro science" and "bromeopathy" influencers are selling manliness in a bottle, and major companies are signing on.
Athena Club becomes latest DTC razor brand to disrupt mass retail with Target launch Personal care brand Athena Club has officially become the newest DTC startup to shake up the mass retail razor market.
Estée Lauder Companies’ Fabrizio Freda ranks second on ‘Overpaid CEOs’ list Estée Lauder Companies’ Fabrizio Freda is the second-most "overpaid" CEO among those at companies on the S&P 500, according to an annual ranking by a shareholder advocacy group.
The mustache makes its comeback: How brands are getting on board Making its way from the streets of Greenpoint to the red carpet and runways, it’s undeniable that the mustache is back in full force.
Game changers: Male athletes score big as beauty brands’ makeup ambassadors NBA player Jalen Green joins a growing contingent of male professional athletes scoring makeup ambassadorships to promote products across a range of color cosmetics categories.
‘Teenage dirtbag’ nostalgia catches on in beauty From a wave of Gen-Z musical artists dabbling in pop punk to early aughts songs trending on TikTok, the “teenage dirtbag” revival is upon us.
Fashion and beauty brands tap into the art crowd at Frieze LA 2023 For the 2023 Frieze L.A. art fair that ran from Thursday to Sunday, fashion and beauty brands got in on the action.
