As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform. 

After years of pushing into wholesale, millennial-friendly DTC beauty startups are seeing a surge in their own channels during the pandemic.

Beauty stores may be reopening in some states, but brands are ramping up their online experience with virtual consultations as they plan on e-commerce for the long haul. 

As clean beauty’s progress toward inclusivity has been slower than the beauty industry as a whole, Venus Williams has teamed up with The Sunscreen Company and Credo Beauty to offer a new inclusive sunscreen option in the clean category.

While fashion sales have plunged for Urban Outfitters during the Covid-19 crisis, the retailer remains a launchpad for up-and-coming beauty brands.

Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 

Functional foods and beverages touting health benefits are nothing new, but brands selling them have been drawing an increasingly direct line between inner wellness and outer beauty.

U.S. consumers may not be heading out on tropical vacations anytime soon, but brands are still betting on them wearing SPF this summer--outdoors or indoors.

After creating one of the most viral brand campaigns in TikTok history last year, E.l.f is doubling down on its music-driven strategy.