Nine months after making her first video, Bella Poarch has skyrocketed to fame on the app with over 47 million followers -- and brands have taken notice.

2020 wasn’t just the year of e-commerce, it was the year of DTC e-commerce. 

Baby-care brand Mini Bloom is the newest entrant to the growing clean baby care market. It launched via DTC e-commerce this month with a collection of four initial products.

First TikTok, then Triller: E.l.f. Cosmetics is doubling down on short-form video. 

With 35% of fragrance sales taking place during the holiday season, brands are finding virtual alternatives to the department store beauty counter.

Makeup brands may be flocking to skin care to boost ailing sales, but some skin-care brands are heading in the opposite direction with new product launches.

Tapping into the demand for self-care, wellness and clean beauty products, California-based activewear brand Alo Yoga launches its Glow System line of skin-care and body products.

Already popular for entertainment promotions, short video app Triller is featuring its first beauty campaign as it widens its range of brand partners.

With concerns about makeup hygiene at an all-time high, brands and retailers are getting on board with an antimicrobial obsession.