If there’s anyone who has made the most out of a year in quarantine, it’s skinfluencer Hyram Yarbro.

After taking TikTok by storm with her viral clown makeup looks and rising to become one of the app’s top influencers, 18-year-old Avani Gregg launched her own makeup collection with Morphe in March.

Now with over 62 million followers, Bella Poarch is the third-most-followed personality on the app, with brand partners including Valentino fragrances and Moncler.

When TikTok makeup star Abby Roberts describes her personal style as “a mishmash of so many different things,” she’s not exaggerating.

Taking a page from the CBD marketplace playbook, Multiverse is dedicated to all things mushroom amidst a fungi wellness boom.

As American CBD companies begin to expand internationally, they have a world of both opportunity and regulations to navigate. 

As the zero-waste movement has taken off on social media, indie brands and large conglomerates alike are developing sustainably minded, plastic-free products.

As ordering personal care products online increasingly becomes the norm, sustainable personal care brand Plus is the latest waterless brand to hit the market. 

With hair, skin, bath and body and kids products, Camille Rose is launching in all Ulta physical stores and online today, and will be placed in high-value locations in-store including tables and endcaps.