How John Legend’s Loved01 is emphasizing diversity in its influencer marketing strategy John Legend may have over 15.6 million followers, but that’s only part of the social marketing strategy for his new skin-care brand Loved01 as it builds its influencer marketing plans.
Lancôme sparks 50 shades of confusion over foundation relaunch Lancôme apologizes to a TikTok influencer after sending her the wrong shade of its reformulated Teint Idole foundation, which replaced three of its deepest tones with one.
Beauty brands and influencers join Lemon8 with ‘TBD’ mindset From Christen Dominique to RMS Beauty, beauty influencers and brands make their way onto ByteDance's newly launched app Lemon8.
Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people’s lives’ On this episode of the Glossy Beauty Podcast, Kim Chi shares the story of the founding of her brand and her thoughts on the attempted drag bans and backlash against brands supporting Pride.
Beauty brands battle for the bougie bathroom Luxury hand soap has become about "leveling up to the version of yourself that you see in the not-too-distant future.”
Erewhon Executive Vice President Vito Antoci: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Fenty Beauty & Fenty Fragrance VP, Global Brand Marketing Nanette Wong: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Sephora SVP Integrated Marketing and Brand Abigail Jacobs: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Beauty brands tap into Roblox for Pride campaigns Beauty brands are flocking to Roblox for Pride 2023.