Paris Hilton on her new e-commerce site and personal style: ‘Trends always come back’ Launched last Thursday, Paris Hilton's new shopping site shop.parishilton.com features the heiress’s curation of fashion, beauty and home decor items.
LA Fashion Week rebrands with former Fenty exec leading the change Under new ownership, L.A. Fashion Week unveils its official rebrand next month with new brands, celebrities, digital experiences and at least one hologram.
Sephora brings Sephoria to the metaverse Held in a virtual format for the second year in a row, Sephora’s annual Sephoria event on Sunday was the latest example of a beauty brand leaning into the metaverse.
Brands are hiring TikTok influencers to run their accounts During an earlier era of social media, making it big as an influencer was a glamorous one-way ticket out of a corporate day job. But for TikTok influencers, it’s now a way into one.
Olaplex joins the Decentraland metaverse with virtual influencer Kai After launching its virtual influencer, Kai, in May, Olaplex is bringing the character to the metaverse via Decentraland.
NYFW Briefing: Brands leverage social platforms including TikTok While virtual shows were a staple of the pandemic-era seasons in the past two years, this year’s “virtual” section of the event's official calendar has shrunk to a small handful of brands as designers get back into action. But brands are still tapping into livestreaming on Instagram, TikTok and YouTube,...
Dame Pat McGrath, Charlotte Tilbury among beauty founders paying tribute to late Queen Elizabeth II As the U.K. prepares for the funeral of Queen Elizabeth II, the beauty world is joining fashion in paying tribute to her.
ColourPop faces backlash for ‘Harry Potter’ collab due to J.K. Rowling For any consumer brand, scoring a collab with "Harry Potter" was once the business equivalent of catching the Golden Snitch. But as ColourPop learned with its Harry Potter collection launched yesterday, J.K. Rowling’s longstanding positions on the transgender community appear to have broken the spell of one of the world’s...
With psychodermatology, beauty brands promote the outer benefits of inner calm Beauty brands’ investment in mental health initiatives is coming full circle with the rise of psychodermatology.