This week, I explore how beauty brands are successfully leaning into the "brat girl summer" pop culture trend with slime-green product launches and social campaigns. Additionally, Blake Lively enters the hair-care industry with a debut at Target, and Chanel scouts a new beauty and fragrance executive. 

This week, I report on the influx of new hot tool innovation on display at CosmoProf’s Las Vegas show last week, including infrared light, wire upgrades and the growing T-shaped dryer trend. Additionally, Estée Lauder Companies announces a new CFO and L’Oréal-backed biotech startup Debut launches a contract manufacturing business. 

AI-powered in-store fragrance sampling, powder shampoo and a return to old-world beauty rituals top category innovation seen at CosmoProf’s Las Vegas show last week.

When it comes to influential families in the beauty industry, Jami Morse Heidegger and daughter Hannah Heidegger are in a class all their own. Jami and Hannah join the Glossy Beauty Podcast to discuss the early days at Kiehl’s, the decision behind selling to L’Oréal, the ins and outs of...

As more beauty brands join Amazon — including Too Faced, Clinique, Kiehl's, Scarlett Johansson’s The Outset, Corpus body care and skin-care brand Pendrell, all this year — brands must become increasingly aware of changing consumer behaviors on the growing marketplace retailer. According to a report by Morgan Stanley, Amazon will...

When Charlotte Tansill and her team at Ogilvy marketing agency set out to create a viral, Superbowl-worthy campaign for CeraVe skin care, they started by developing a conspiracy theory. “We found some Reddit posts from over seven years ago where a couple of people were sort of surmising if there was...

After leaving social media in 2021, the 30-year-old brand began to rethink how it educates its customers about its products and mission. Today, the 30-year-old brand is remodeling its 260 U.S. stores using old-school grocery store tactics to inform and entice customers. The mall bath-and-body brand’s strategy includes the streamlining...

This week, I sat down with Annie Jackson, the CEO of clean beauty retailer Credo Beauty, to discuss how the 9-year-old retailer is solving the beauty industry’s pump waste problem and gamifying its takeback program to inspire its top shoppers. Additionally, two more beauty brands announce WNBA sponsorships while Unilever...

213Deli has become part of the product launch strategy for brands like Vacation sunscreen, Thrive Causemetics and Retrouvé, but can text-to-shop become mainstream in the U.S.? Founders Nicole Collins and Corey Weiss join the Glossy Beauty Podcast to discuss the growing opportunity in text-commerce, including the frankenstein backend fueling their...