Unpacked: The consumer brand guide to B2C CRMs This Unpacked guide, sponsored by Klaviyo, explores the ins and outs of B2C CRMs — how they offer something unique for B2C brands compared to legacy CRMs, the difficulties B2C companies face when retrofitting B2B CRMs and examples of brands that have achieved major success after switching. While the initial...
How Loeffler Randall is building long-term customer loyalty Jen Rapp, vice president of brand marketing, Klaviyo It’s impossible to read the news these days and not see a constant barrage of stories about inflation, recession, the cost of advertising, new privacy regulations and the end of COVID-era e-commerce surges. For brands, it’s daunting — particularly as customers have...
Poll: In a quarantine-driven surge, “new essentials” are gaining traction through e-commerce In a new poll of more than 32,000 consumers, 69 percent of respondents reported spending more online than usual during self-isolation. A deeper dive into the data finds that much of this spending is on products related to personal development, creativity and entertainment.