Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting with brand marketing dollars.
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality As AR/VR becomes more accessible, advertisers experiment with so-called faux out of home ads, blurring lines between physical and digital reality.
The definitive guide to what’s in and out for influencer marketing in 2023 As the use of influencers became a marketing must-have, here's what agency execs say is trending in influencer marketing.
Introducing The Return, a podcast about how the advertising industry is making its way back to the office Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work.
Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.
‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness.