As more DTC companies face cultural growing pains, Lola's co-founders are trying to build a culture that supports all of its employees.

As the cost of traditional advertising channels continue to rise, digital-first companies like Rent the Runway and Dia&Co are using referral programs to acquire new customers at a lower cost.

Shopping today can be overwhelming with the sheer mass of brands and products to choose from, but a new personal styling app, Mada, is rolling out with the intention of making shopping as easy as swiping left or right. Think of it as Tinder for shopping, with built-in machine learning...

Adina’s Jewels built its business and a cult following on Instagram, with over 346,000 followers to date thanks in part to the brand's adoption by celebrities like Billie Eilish and Cardi B. Now, the direct-to-consumer jewelry company is turning to wholesale to acquire new customers and continue to grow the...

2019 was a big year for the launch of clothing rental services, including URBN's Nuuly and clothing retail service Caastle's new Haverdash. While big services hit the market to take on incumbents like Rent the Runway, retailers like Banana Republic also shifted to launch their own services in-house, signaling an appetite...

The company is hellbent on setting itself up for a stronger fashion e-commerce business in 2020. At the end of 2019, Bonobos co-founder Andy Dunn shared his plans to step away from the Walmart in late January. He currently oversees all of Walmart's digital consumer brands, including Eloquii and Allswell,...

In the last few years, Amazon has looked to step up its game to compete at a more affordable price point with the likes of Target and Walmart or H&M and Zara. The company has gone as far as to launch a StitchFix-style competitor earlier this year, where stylists work...

In 2019, influencers -- and the brands that work with them -- saw some big shifts around influencer marketing. A big moment came in November when Instagram announced it would start a test-hiding likes in the U.S. The news sparked concerns from influencers, and led to stories on the soon-to-be...

The Florida-based company has mailing out catalogs since since 1992 and has had an online presence since the early 2000s. The catalog is still a big part of Boston Proper's marketing, but in the last 18 months, the company has been setting up a digital marketing strategy to reach its...