On November 14-16, Glossy’s Beauty x Wellness Summit gathered industry leaders to share their strategies for keeping customers interested in a dynamic marketing landscape. Speakers discussed how to create customer loyalty, save money, target the right audience and adapt to new retail space uses.

Glossy’s E-Commerce Forum gathered industry insiders from influential brands and retailers to create a dialogue about the state and the future of the fashion and beauty industries. They talked about three key points when it comes to keeping up with today’s nimble consumers. 

In the face of current stresses tied to the unknown, consumer interests are shifting — and many are turning toward nostalgia for a sense of comfort, normalcy and familiarity.

More fashion brands are following the beauty market’s lead by introducing product customization options that make each purchase feel tailor-made.

In the face of Statista’s projection that reverse logistics costs will reach $550 billion annually by 2020 and also the recent price increase for USPS postage, luxury footwear brand Inez is leveraging a try-at-home program that allows buyers to purchase one pair of shoes but try two different size variations,...