Today, ThirdLove, the 5-year-old direct-to-consumer brand that introduced half-cup sizes, is taking a big step to answer demand, launching 24 new sizes, increasing its sizing options from 50 to 74 — more sizes than any other brand in the industry, according to the brand. For comparison, Victoria’s Secret offers 36...
Collaborations with hot designers are often good for short-lived buzz and revenue boosts, but for years-long revenue streams, fashion brands and retailers are turning to partnerships with universities.
A personalized shopping experience is no longer a nice to have; customers have come to expect it. For fashion and beauty companies in the crowded subscription space, the pressure to be an expert on customers’ individual preferences is elevated. A curated selection featuring a miss or two, in the eyes...
Milk Makeup only launched in January 2016, but already it’s a benchmark for budding makeup companies and among the indie labels commonly credited with changing the beauty industry. Zanna Roberts Rassi broke down the brand’s success formula and explained why clean beauty is the future.
In the last two years, we’ve had many opportunities to connect with you. The resounding message: You want more — more industry insights, more opportunities to connect with insiders, and more chances to network with each other. Through Glossy+, we’ll be providing these features and more.
As more established companies set long-term sustainability goals, hoping to move away from wasteful processes and win over conscious shoppers, a new brand built on a circular retail model has set out to prove just how clean fashion can be. Launched today, For Days delivers organic T-shirts and other cotton...
Today, brands can’t afford to turn their backs on a retail channel. Along with wholesale partners and an e-commerce site, owned physical stores are essential for competing against industry giants like Amazon. With them, brands can provide unique experiences, collect data and better serve online customers.
For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...
Borghese, which claims it’s behind the first-ever mud mask, kicked off a relaunch last month with multi-pronged, month-long campaign titled #ShamelesslyBorghese, aimed at a new, younger customer.