Luxury Briefing: With Delphine, Tanya Taylor is launching ‘a new brand without new brand problems’ With Delphine, the dress-focused brand she launched on Wednesday, Tanya Taylor is indulging a fantasy — that is, in a period when the time is ripe, according to her own customers’ behavior.
Luxury Briefing: How Vrai plans to become the Tiffany & Co. of lab-grown diamonds Ten years ago, Vrai launched as a digitally native fine jewelry brand focused on controversial lab-grown diamonds. Now, with new ownership, nine global stores, A-list partners and a sold-on-the-concept consumer audience, Vrai is targeting “legacy luxury maison” status.
Jill Renslow on Mall of America’s Black Friday strategy: ‘250,000 people’ will shop our stores As the largest retail and entertainment complex in the U.S., Minnesota-based Mall of America is currently experiencing its annual Super Bowl. Depending on who you ask, the holiday shopping season is already on — and, according to Jill Renslow, the center’s chief business and marketing officer, Mall of America is embracing...
Luxury Briefing: The artification of luxury fashion Launched last week, with three clutch handbag styles priced $5,800-$7,800, Eittem was intentionally designed to straddle the line between fashion and art. Its pieces can just as easily be worn about town or placed on a coffee table as decorative objects. “They’re functional sculptures,” said Erin Saluti, the brand’s founder and...
MeUndies CRO Ariel Stoddard on retaining ‘extremely high LTV’ customers while evolving the brand In February, Ariel Stoddard joined 13-year-old MeUndies as its chief revenue officer, transitioning from Fabletics where she spearheaded the launch of its menswear and scrubs categories. Now, she has grand growth plans for MeUndies, which has for years experienced double-digit growth and profitability.
Luxury Briefing: How the largest jewelry brand is ensuring its best-ever holiday sales Even in today’s unpredictable retail environment, it’s a safe bet that 42-year-old jewelry brand Pandora will have a successful fourth quarter. With charms as a company signature, the trend cycle is working in its favor. Plus, as of 2022, it’s behind a growing lab-grown diamond jewelry business, as people are...
Sneaker designer Brandon Brubaker: Remaining tapped into culture is a business advantage Brandon Brubaker, co-founder of the 10-year-old SoCal sneaker brand Clearweather, is somewhat of a sneaker legend. In the sneaker game for 30 years, he first designed iconic sneaker styles for Vans after being recruited by the company at age 20. He then went on to launch the multimillion-dollar skate sneaker...
Fashion Briefing: ‘The church of Billy Reid’ — Inside the brand event building an army of evangelists Billy Reid, who started his company 20 years ago, welcomed 300-500 out-of-towners plus crowds of locals into his world set two hours away from the closest major airport — all Florence hotels hit capacity, he said. The brand’s best customers forked over at least $1,000 for an all-access pass, while...
Jennifer Hyman on Rent the Runway’s ‘relaunch’ and new subscription plan Next month, Rent the Runway will celebrate its 15th anniversary. Co-founder and CEO Jennifer Hyman plans to celebrate by starting from scratch — in terms of her approach to leading the company, anyway. “I need to evaluate the market as a new CEO who is just joining [the company],” she said...