In 2021, high-end fashion brands followed the crowd of DTC and mass brands that expanded to the activewear or athleisure category in 2020. Their current customers’ mindset and evolving style motivated their moves, as did the opportunity to attract a new shopper during a period of prolonged, pandemic-driven instability. 

“Taking a Titanic and trying to change the course doesn't happen by just hitting one button,” Bergen said on the latest Glossy Podcast. “You’re really repositioning and realigning so many facets of the business. Whether it was distribution, product, branding, team structure -- all of those things were going to...

If the last two years have taught fashion industry insiders anything, that’s to prepare for the unexpected. However, there are indicators of where fashion could be going next, including the habits of successful fashion brand founders. Where they’re spending their time and money outside of their core, OG companies is...

Currently, Cleobella is in growth mode -- for example, it’s grown its DTC business 100% year-over-year, O’Brien said. She also discussed what’s fueling the growth, why she still believes in wholesale and why she won’t be fundraising any time soon.

Norma Kamali may have launched her namesake fashion brand more than 50 years ago, but the last two years have presented challenges like she’s never seen before. Luckily, working through them has had positive effects on her business. “Covid and everything that went with it was -- for me, in the...

On-demand manufacturing is on the rise. Increasingly automated and customer-driven, thanks to emerging technologies, it requires a new way of working that puts established brands at a disadvantage. But Rebecca Minkoff, which knows the value of braving uncharted territory, is jumping in headfirst.

For Old Navy, Alison Partridge Stickney made “inclusivity” a realization, rather than just a marketing buzzword. In August, she introduced Bodequality, making all the brand’s styles available -- at every sales channel and on every rack -- in sizes 0-30.

Knowing the power of tapping into pop culture, fashion brands from Hill House to Balmain increasingly sought out Netflix this year and inked strategic, product-focused partnerships centered on the platform's buzziest shows.

Since launching in 2019, underwear brand Parade has clearly won over Gen Z. That's no doubt thanks to the way it leads with inclusivity, diversity and accessibility in its every move. It's now valued at $140 million.