Luxury Briefing: Why altering sales strategies based on current market conditions is ‘a mistake’ Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts. This week’s executive conversations and luxury earnings prove that the brands best known for quality service and...
Glossy Storytellers 2024: Thom Bettridge, Ssense Little kids and high fashion (typically) don’t mix — which partially explains the brilliance of Ssense’s 2024 kidswear campaign. “When you combine worlds you don't expect to see together, it creates excitement,” said Thom Bettridge, Ssense’s vp of creative and content, theorizing about the success of the project.
Glossy Storytellers 2024: Erik Torstensson, Frame A beautiful, cool woman in bed with denim. This year, this scenario became a signature of Frame’s seasonal campaigns. It defined the spring 2024 campaign featuring Gisele Bündchen and the summer 2024 campaign with Amelia Gray. And, according to co-founder and creative director Erik Torstensson, brand followers can expect to see...
Luxury Briefing: NYFW regular Libertine accused of ‘hate speech’ on social media By way of an official statement, “thoughts and prayers” or a meme, fashion brands have made a habit of getting in, and often weighing in, on conversations big and small, from emerging TikTok trends to media-sweeping news of natural disasters. But on Saturday, as news broke out that former President...
Vera Bradley’s CEO and CMO on the ‘fine art’ of transforming a 42-year-old brand Days before Vera Bradley revealed its rebrand, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.
Luxury Briefing: ‘Best of the best’ product is king, as brands launch elevated collections “I wanted to offer small-batch pieces that are truly special and almost become collectible,” Todd Snyder told Glossy. “We’ve always worked with the best mills, whether it's been in Italy, Japan or America. But it was important to me to create a premium offering that was the best of the...
COO Raina Moskowitz on why Etsy’s new site updates and policy changes were ‘urgent and important’ On the latest episode of the Glossy Podcast, the company's chief operating and marketing officer, Raina Moskowitz, broke down the changes, including what motivated them and how they're expected to benefit the company in the increasingly crowded retail landscape.
Luxury Briefing: Knit polos are taking over — and changing — menswear Especially apparent this summer, knit polos are inspiring men across the style spectrum to flee their fashion comfort zones and try a new shirt for size.
Celebrity-loved handbag brand Aupen enters a first-of-its-kind partnership with LVMH Rather than an acquisition or a traditional financial investment, LVMH’s backing of the brand will be based on resources through its Métiers d’Art initiative, as announced on Wednesday. Launched in 2015 to preserve traditional craftsmanship and best-in-class manufacturing techniques, LVMH Métiers d’Art has since made several acquisitions to build out...