Week in Review: Acquisition costs, content demands and wholesale contracts continue to challenge brands This week, we recap the big discussions at Glossy's E-Commerce Summit, which took place in Miami from June 10-12. While breaking down the challenges they're facing, attending fashion and beauty executives revealed high acquisition costs, unachievable content demands and undesirable wholesale contracts as top industry issues.
Brands are seeing better margins in wholesale than DTC At Glossy’s E-Commerce Summit in Miami this week, executives discussed the rising costs of doing business on e-commerce.
‘Go for the throat’: Brand executives on negotiating with retail partners At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.
Brands are refocusing on organic content For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.
Alexander Wang on building a global brand: ‘Revenue is vanity, EBITDA is sanity’ “When I started the company, we had organic success,” Wang said. “But bringing in outside investors and expertise has made me think about what the brand will look like as it grows up. Rather than ‘How are we going to make ends meet?’ it’s ‘How are we building for the...
Luxury Briefing: Why shoppable videos and livestreams will define the next era of luxury e-commerce This week, a look at the evolution of livestream shopping and shoppable videos in the luxury sector. Plus, luxury brands are hiring from the hospitality industry. And Gen-Z is fueling Loewe’s mega-popularity.
Luxury Briefing: Does fashion rental hold the answer to the industry’s inventory problem? This week, an in-depth look at a new, rental-focused venture aiming to drive a necessary “paradigm switch” in fashion. Plus, a members-only shopping club is coming to NYC. And Mytheresa is expanding its resale program created in partnership with Vestiaire Collective.
CEO Kruti Patel Goyal on bringing Depop to ‘a bigger, broader audience in more places’ With "it" girls including Sabrina Carpenter recently sporting Depop finds to major events, the peer-to-peer resale e-tailer is decidedly having a moment — but its growth hasn't been sudden. According to the 13-year-old company, which was acquired by Etsy in 2021, its registered user base grew 17% to $35 million...
Luxury Briefing: The Sofia Richie-Grainge effect has come to luxury hotels This week, Sofia Richie’s wedding venue has become a popular brand collaborator. Plus, designer Rachel Antonoff reflects on 15 years of her namesake brand.