Jessica Schiffer

Jessica Schiffer

Jessica Schiffer

  • Snapchat falls farther behind Instagram with fashion brands

    Snapchat’s days in the fashion industry seem to be numbered. As Instagram continues to co-opt and improve its premiere features, many of the brands who were experimenting on the platform -- including Everlane and Cole Haan -- have either scaled back their usage or stopped it altogether.

  • Every brand seems to have a Kardashian collaboration

    Yesterday, sunglasses brand Quay Australia revealed a new collaboration with Kylie Jenner, the youngest member of reality TV's royal family. Last week, Ippolita — the luxury jewelry company founded in 1999 — brought Kendall Jenner on board as “creative collaborator." Prior to that, similar announcements came from Puma, Estée Lauder,...

  • Day in the Life: Appear Here founder Ross Bailey

    Ross Bailey launched Appear Here -- which has raised $21 million and worked with brands from Nike to Givenchy -- in 2013. The site features a comprehensive listing of available pop-up spaces across London, Paris and New York City, and facilitates the rental process in the same vein as Airbnb....

  • 4 takeaways from men’s fashion month so far

    Men’s fashion month — which kicked off in London on June 8 — stopped in Paris over the weekend, after making its way to to Florence (for Pitti Uomo) and Milan. Although a few big-name designers like Burberry and Gucci have transitioned to showing their men’s and women’s collections together...

  • How Of a Kind is using original content to grow its brand

    Original content is increasingly king for fashion and beauty companies looking to court loyal customers and differentiate their brands amidst a sea of endless competition. The maker marketplace Of a Kind, launched in 2010, has taken a particularly savvy approach to the concept, with their cult favorite “10 Things” newsletter...

  • Confessions of a fashion freelancer: ‘I spend more time chasing editors than actually writing’

    For our latest confessions, in which we grant anonymity for honesty, we spoke to a writer who has worked for some of fashion’s top publications for roughly eight years. When the last magazine worked for shuttered last year, she decided to give freelancing a shot. Here, she weighs in on...

  • Day in the Life: Goop head of content Elise Loehnen

    Gwyneth Paltrow may be the face of -- and receive much of the flack for -- Goop, but it’s actually the company’s head of content, Elise Loehnen, who we have to thank for gems like “conscious upcoupling” and that vaginal steaming piece heard ‘round the world. We asked her to...

  • The implications of Amazon’s Prime Wardrobe launch

    Amazon continues to encroach on fashion’s e-commerce space with today’s announcement that it's launching Prime Wardrobe, a “try before you buy” service allowing customers to test out various personally selected items and keep only those they like most.

  • Glossy 101: How retailers are using geofencing to drive sales

    As the rise of e-commerce continues to transform the retail space, brands are increasingly turning to technology to strengthen the appeal of in-store shopping. Case in point: the growing popularity of geofencing, which allows companies to target consumers with special deals or advertisements within designated virtual boundaries.