As the transformation of the fashion calendar continues to unfold, the mid-season show circuit is feeling the effects.
Though efforts in sustainable fashion production continue to expand and evolve, beauty has been slower to follow, particularly when it comes to fragrance. Luxury brands have increasingly added fragrances to their product portfolios, but few have prioritized eco-friendly ingredients and certified processes for developing perfume formulas.
Retailers are realizing that the key to better understanding their shoppers is understanding the psychological underpinnings and behavioral economics that influence the way they select products. In other words, fashion brands are using the inner workings of the human brain to better understand purchasing patterns and inform how they operate.
Typically, retailers are hesitant to try the “throw everything at the wall and see what sticks” strategy, but for Alice + Olivia, experimentation is at the core of unveiling best practices on e-commerce.
Upon launch, LuLaRoe was simply a fashion brand specializing in kitschy patterned leggings, but it has since exploded into the latest craze in multi-level marketing. It reportedly made $1 billion in profits last year, it boasts 80,000 independent sellers, and it recently announced a partnership with Disney. Even so, the...
As shoppers' swimwear preferences continue to evolve, a number of direct-to-consumer companies are rising up to meet their demands, touting lower prices and environmentally friendly designs.
Lack of proximity to New York City and low starting salaries can be particularly discouraging to aspiring fashion professionals. Even for those living in the city, the job market is competitive, and often requires several unpaid internships in order to secure a coveted job spot.
The fashion industry is trying its hand at hackathons in an attempt to not just get ahead in the digital realm, but also poach emerging tech talent for their expanding digital teams.
Burberry, despite posting profit losses in the fiscal year 2016 to 2017, is seeing boosts in revenue thanks to its runway collection. The secret to its success isn't necessarily the runway clothing, but a simpler, inspired-by-the-runway collection sold at more accessible price points.