- ‘Fashion for good’: How brands are teaming with e-commerce sites for charity
Lately, more luxury brands are realizing e-commerce can be used as more than just a means to make a profit — it can also support philanthropic efforts. This is ultimately vital to their bottom line, as consumers are increasingly compelled to purchase from charitable companies.
- The Outnet’s Shira Suveyke: Fashion is going mobile
The Outnet's co-president and chief merchant Shira Suveyke shares insight on what shaped the Net-a-Porter Group's off-price counterpart, why mobile is taking over and how the site has managed to stand on its own.
- ‘Storyteller-in-chief’: How brands are inventing celebrity roles in attempt to profit
Celebrities have long served as the public faces of fashion and beauty brands, but now brands are tapping them for insider roles with mysterious titles like “head of imagination” and “storyteller-in-chief.”
- Who What Wear launches an e-commerce app
As part of Who What Wear's continued effort to elevate its status as a shopping authority, the popular fashion site is launching its own e-commerce app for mobile.
Hilary Swank on launching a luxury brand: ‘It’s been such a learning curve’ Hilary Swank stopped in for an episode of the Glossy Podcast to talk about what she learned from starting Mission Statement, her brand of luxury performance wear.
- How Kohl’s and Lauren Conrad built a mini–brand empire
Lauren Conrad's first maternity collection for her Kohl's-exclusive brand, LC Lauren Conrad, is the latest addition to a long list of category expansions and capsule collections the celebrity and the retailer have fleshed out since LC first launched in 2009.
- How SoHo became an experimental retail playground
As rents continue to soar, the artist scene that dominated SoHo is increasingly fleeing, while luxury brands are shuttering storefronts. These shifts have made way for the rise of pop-ups, ephemeral experiential stores often used by emerging retailers to test out products and strategies.
- Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
Influencer marketing is going through some serious growing pains, but brands are still seeing better results from their work with influencers than they do when marketing through traditional means. To shed light on an industry still shroud in mystery, we asked an influencer marketing executive to share her honest thoughts...
- Saks Fifth Avenue is turning to iMessage to bolster sales
Saks Fifth Avenue quietly launched an update to its iOS app last week, incorporating a new integrated messaging functionality that allows shoppers to ask questions about products via iMessage and make purchases directly.