Moda Operandi, through Like2Buy, is putting the point of purchase closer to Instagram inspiration with a new Amazon Pay integration.

Much like millennials before them, Gen Z -- the demographic born between 1995 and 2010 -- has been a particularly tough nut for fashion and beauty marketers to crack.

Instagram is rolling out a new tool that will allow influencers and brands to denote sponsored content within the infrastructure of the app. The disclosure will operate as a visible tag on the post, listed immediately under the name, and is a bid for transparency amid crackdowns from the FTC.

Fashion and beauty's attempts to embrace virtual reality have, so far, fallen under the "it's PR" umbrella. Sure, it's cool — but what's the use? At L'Oreal's Manhattan headquarters, a virtual reality room is letting brands use the technology to test product packaging and branding designs faster and more efficiently.

Brand pop-ups, to be done properly, require more work and heavy lifting than simply turning on the lights — even if they are a more sensible investment than a flagship store.

Plug “skintertainment” into an Instagram search, and — within seconds — your feed will be flooded with pictures of users smiling from behind face masks bedazzled in gold, decorated with animal faces or so thick they look like concrete.

Fashion brands are increasingly rolling out products made from discarded ocean plastic, part of a two-pronged strategy that allows them to build cause marketing campaigns while simultaneously cutting down on the eight million tons of waste dumped into the sea each year.

Though Westfield World Trade Center opened to significant fanfare last August, several stores remain empty within the elaborate Oculus building just shy of a year later, pointing to possible trouble for the lower Manhattan mall.

Anna Lecat, the founder of sustainable apparel brand Les Lunes, joined the Glossy Podcast to discuss the notion that products made in China (her brand produces in Shanghai) are low-quality and the state of manufacturing in China today.